Sustainable Cultural Tourism Plan for Lunenburg

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* 1. What describes you? Select all that apply.

Full-time, long-term resident of Lunenburg

Full-time, new resident of Lunenburg (arrived in last 5 years)

Seasonal resident of Lunenburg

Tourism and/or culture-related business owner in Lunenburg

Leader within the Cultural Sector

Artist / creator within the Cultural Sector

Elected politician representing the people of Lunenburg

Employee of the Tourism and/or Culture Sectors in Lunenburg

Funder / government staff

None of the above

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* 2. From your perspective, what should be the top 5 priorities for developing the cultural tourism sector in Lunenburg? Please select 5 items.

Authentic experiences

Improving collaboration and coordination across cultural tourism operators, cultural organizations and residents (e.g., development of experiential packages for cruises, motorcoach tours and others with multiple operators involved).

Enhancing marketing and promotion (e.g., improved online presence of Lunenburg’s cultural tourism experiences through dedicated tourism website, social media pages).

More diversity in cultural events and experiences in Lunenburg (i.e., Indigenous experiences)

Strengthening government resources for cultural tourism (e.g., a position, a budget, a department).

Development of Destination Management Organization for Lunenburg

Increasing funding and exploring more revenue generation options for supporting tourism industry, events and product development (i.e., implementation of marketing levies)

Sustainable industry growth aligned with town capacity for services for residents

Supporting cultural experiences and events (culinary experiences, festivals and events, fine arts, performance arts).

More visible UNESCO promotion and awareness (signage, interpretive panels, etc.)

Attraction / retention of sector employees (including more accessible housing for sector employees)

More participation from residents in supporting cultural events and activities (volunteering and attending – including youth)

Investments in essential services and tourism infrastructure (accommodations, wayfinding/signage, public washrooms, parking, transit, visitor/interpretive center, outdoor performance venues, public art and interpretive panels, etc.)

Investments in hard infrastructure (town water, sewage).

Investments in working waterfront infrastructure and development

Other (please specify)

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* 3. What are the top 5 key strengths of Lunenburg’s Cultural Tourism Sector? Please select 5 Items.

Authentic products and experiences

Historical features and experiences (e.g., architecture, boat building, museums)

Pride in place

Built and natural beauty

Quality and variety of cultural events and experiences (festival and events, theatre, music, art, film)

Accommodations

Services for visitors

UNESCO World Heritage designation

Culinary offerings (restaurants and culinary experiences)

High percentage of artists/creators living in Lunenburg

Other (please specify)

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* 4. What are the top 5 key challenges facing growth and sustainability of Lunenburg’s Cultural Tourism Sector? Please select 5 items.

Climate change and lack of regulations for sustainable tourism operations

Limited collaboration between organizations and businesses (e.g., cultural organizations and tourism operators)

Availability of funding for entrepreneurs / organizations seeking to develop new experiences and products

Inconsistent annual committed municipal support for cultural events and tourism (regulations, policy, funding)

Lack of diverse experiences (e.g., experiential tourism, Indigenous experiences, packaged visitor options)

Availability of accommodations for visitors

Limited visitor and tourism infrastructure (e.g., washrooms, parking)

Workforce challenges (e.g., attainable housing, cost of living for sector employees / business owners, staff recruitment/retention challenges)

Transportation and accessibility challenges (between surrounding towns and within downtown)

Insufficient promotion and marketing (e.g., no tourism-focused website, lack of wayfinding/signage, promotion of UNESCO designation)

No destination management organization or designated position coordinating tourism development

Limited number of venues for performances

Other (please specify)

Sustainable Cultural Tourism Plan for Lunenburg - Community Survey

Introduction

Question Title

* 1. What describes you? Select all that apply.

Question Title

* 2. From your perspective, what should be the top 5 priorities for developing the cultural tourism sector in Lunenburg? Please select 5 items.

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* 3. What are the top 5 key strengths of Lunenburg’s Cultural Tourism Sector? Please select 5 Items.

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* 4. What are the top 5 key challenges facing growth and sustainability of Lunenburg’s Cultural Tourism Sector? Please select 5 items.

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* 5. What are some solutions to the challenges you’ve identified above?

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* 6. What are the top 3 opportunities Lunenburg should pursue to grow the cultural tourism industry in a sustainable way?

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* 7. What new or improved services would support the growth of the cultural tourism sector in Lunenburg?

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* 8. Do you have any other thoughts on sustainable cultural tourism you’d like to share?