KPMG in Romania Artificial Intelligence Usage Survey

AI is definitely one of those hot topics that have the power to transform interactions, businesses and society as a whole. KPMG in Romania is looking to understand how the local business environment perceives the upcoming changes as a result of the development of AI, and how these will be adopted at a local level.

The responses are anonymous and will only be used for statistical analysis for the purposes of this research.

*1.What technology do you plan to implement in your organization or have you already implemented in your organization?(Required.)

Already implemented

Expect to implement in 1 year

Expect to implement in 2-3 years

Expect to implement in 5 years or more

N/A

Machine learning

Already implemented

Expect to implement in 1 year

Expect to implement in 2-3 years

Expect to implement in 5 years or more

N/A

AI (e.g. ChatGPT, Bing AI Chatbox, Dall-E, Codex, etc.)

Already implemented

Expect to implement in 1 year

Expect to implement in 2-3 years

Expect to implement in 5 years or more

N/A

Blockchain

Already implemented

Expect to implement in 1 year

Expect to implement in 2-3 years

Expect to implement in 5 years or more

N/A

RPA

Already implemented

Expect to implement in 1 year

Expect to implement in 2-3 years

Expect to implement in 5 years or more

N/A

*2.What are the main advantages your organization expects from implementing AI?(Required.)

Faster product development

Enhanced customer experience

Improved employee productivity

Improved customer retention

Revenue growth

Cost optimization

Support in data-driven decision making

Refining IT operations and structure

Other (please specify)

*3.What specific use cases within your organization could benefit from AI support?(Required.)

Supporting interactions with customers

Content writing for advertising and marketing

Internal support (answering questions)

Calibrating the tone of voice for business materials

Writing computer codes

Chatbot performance improvements

Supporting the internal innovation process

Process optimization

Providing input on ways to improve customer experience

Providing support in developing company-wide transformation projects

Other (please specify)

*4.Which internal functions could benefit first from AI adoption? Please tick the relevant ones below(Required.)

Software engineering

Customer operations

Marketing & advertising

Product management

R&D

Innovation

HR

Operations & logistics

Finance

Strategy

Legal

Procurement management

Manufacturing

Risk & compliance

ESG

Other (please specify)

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