How Strong is Your Brand?

Take the Quiz Below to Find Out!

Developing a strong brand identity takes creating a brand strategy, understanding the importance behind planning and branding in general and discovering how all of this relates to attracting new customers.

And now, you are about to see how your company’s brand measures up.

By answering the next five questions, you will uncover your depth of branding knowledge and discover how effective your company’s branding is.

Remember before diving into the questions, be as brutally honest as possible.

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* 1. Which brand elements has your company invested in?

A logo

A logo and our company name

A consistent colour palette, logo, tone and voice

Every aspect of our company

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* 2. Do you have in-depth brand guidelines?

No, we don’t need one

No, but we’re in the process of making one

Yes, it covers our logo variations, official colours and fonts

Yes, it covers all aspects of our brand identity

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* 3. When was the last time you had a brand refresh?

I don’t know what a brand refresh is exactly

Our brand is established and I don’t suspect we will ever change or update it

My brand is still quite fresh, but I believe we should update our brand at some point

We regularly update our brand assets

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* 4. How consistent is your branding?

Not consistent at all

We have a logo and we use it on most materials

We are consistent with our logo and brand colours on our website, printed collateral and social media channels

We have a brand champion who monitors all representations of our company, ensuring brand standards are adhered to

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* 5. How did you arrive at your brand identity?

We don’t really have one

We chose a logo from a website logo generator

Our executives came up with it

We hired an outside organization to establish our brand identity

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* 6. Contact

Name

Company

Email Address