VMi™ Lite Assessment

Question Title

* 1. When partners connect with your company, what is the overall experience like?

Inconsistent from person to person, department to department

Some consistent engagement

Proactive support and collaboration

Very supportive at all levels of the organization

Fully aligned with dedicated resources

Question Title

* 2. What digital tools do you have for partners to engage with your company?

No digital tools for partners

Basic portal and PRM

Full Functioning partner portal with limited automation

Dedicated, robust partner portal, integrated into some other company systems

High value, high function PRM with SSO for all partner needs

Question Title

* 3. How is the internal team organized to support partners?

Limited and shared resources

Limited designated resources

Some designated resources, starting to organize into a team

Some dedicated and designated resources with a defined team

Dedicated resources with clear roles and goals defined and dedicated leadership.

Question Title

* 4. How reliable are revenue contributions from partners?

Opportunistic and limited revenue

Pockets of success in select sectors

Growing success and somewhat consistent revenue

Somewhat dependable revenue across all regions

Revenue contributions are consistent, repeatable and sustainable for the business

Question Title

* 5. What types of communications do you have with partners?

Basic and inconsistent communications

Limited, standardized partner communications

Dedicated, personalized communications to partners

Role-based, consistent communication to partners

All role-based, with various mediums and unified messaging globally

Question Title

* 6. What training is available for partners?

No centralized training

Few standard training options for sales or technical

Standard learning paths established for sales and technical partner roles

Automation for training and reporting on partner progress

Certifications required for partners for both sales and technical roles; additional value based selling available (empowerment materials)

Question Title

* 7. What kind of marketing support do you have for partners?

Few self-serve assets available to co-brand

Collection of assets and campaigns available for partners to use

Proposal-based MDF and other lead generating investment opportunities

Automation for marketing requests and/or concierge services to execute plans with partners

Joint marketing plans developed and supported with dedicated Partner Marketing experts, aligned with joint business plans

Question Title

* 8. How aligned is your executive team with the partner strategy?

Limited executive support

Regional Channel Chief; no executive alignment – multiple executives accountable for portions of partners

Dedicated Channel Chief globally; and other partner experience functions in place

CEO has partnering as strategic priority, global accountability for partners at CEO table

One executive at CEO table responsible for partner ecosystem

Question Title

* 9. How do you support a partner's sales activities?

Limited to no sales resources

Some dedicated sales resources; with little to no published guidelines for internal and external rules of engagement

Dedicated sales, technical sales/engineering, partner experience teams with internal partner conflict rules of engagement

Dedicated channel sales organization globally with tight field sales alignment & published rules of engagement

Dedicated sales integrated organization; aligned and published rules of engagement and compensation models that reward partner centricity for all sales teams.

Question Title

* 10. How defined is your partner program?

No formal or documented program

Limited, basic program documentation

Defined, regional partner programs

Defined programs with multiple partner types

One consistent global program encompassing all partner types

Question Title

* 11. Complete the information below to immediately see your results and tailored actionable resources to bring your channel program and strategy to the next level. We'll also email them to you for future reference.

Name

Company

Job Title

Email Address