Facebook has over 1 billion users. Twitter has over 500 million. Linkedin has almost 200 million. Social media options are exploding, and consumers are spending an increasing amount of their time with social media. Companies are using more and more of their budgets for social media investments, trying to stay close to their customers. But thus far, social media strategies are in a very nascent stage and returns on investment are difficult, if not impossible, to measure.
This study, executed by Nectar Online Media, aims to highlight key best practices, opportunities, and the current state of social media investments.
In particular, the study will review how organizations are utilizing data gathered from social investments in decision-making. It will also highlight key areas of success and provide participants with blind benchmark information to help in evaluating social media decisions.
Nectar Online Media and the Social Media Club will distribute study results. Findings will be compiled based on organization size and industry, along with other relevant parameters.
Please note, all responses are kept confidential and information provided will be utilized in the aggregate.
The survey should take approximately 10-15 minutes to complete. Study participants will be able to access additional details to learn about current practices, perceptions, and results.