2024 Knight Frank Rural Sentiment Survey

Thank you very much for taking part in the 2024 Knight Frank Rural Sentiment Survey

With a new government just elected, 2024 is set to be a pivotal period for the UK's rural property owners.

Global commodity markets remain volatile, agricultural support is in a period of flux and there is continued focus on natural capital and nature-based solutions, but what does this all mean for your estate and farming businesses?

Your answers to this short survey will help us to gauge how these factors are affecting our clients and partners across the rural economy and how to form the best strategy for your property moving forwards.

Please be assured all responses are anonymous.

As a sign of our appreciation, you will have the chance at the end to provide your details and be entered into a draw to win a case of award-winning English Rosé from Folc, one of the UK's most innovative winemakers.

Where is your rural property or business based?
Please describe the option that best describes your rural property or business (please tick all that apply)
To help us ascertain whether different businesses are experiencing different challenges, it would be useful if you you could tell us for approximately how long in years you or your family has owned your property or business.
Compared with this time last year, how optimistic are you about the outlook for your business?
Which of the following issues do you feel are adversely affecting your rural business? Please chose all that apply
In your personal view, how important do you think it is for farms and estates to deliver the following?
Very unimportant
Slightly unimportant
No opinion
Slightly important
Very important
Food
Renewable energy
Climate change mitigation
Boosting biodiversity levels
Benefits for the local community
Passing on a sustainable business to the next generation
Thinking about food production specifically, do you think individual farming businesses should feel responsible for the UK’s food security?
Have you started to manage your farm or rural property in a more environmentally friendly way?
If no, why is that the case? Please choose all that apply
If yes….what motivates you to farm in a more environmentally friendly way?
What measures have you taken so far? Please choose all that apply
If you haven't done them already, what measures do you plan to take in the future? Please choose all that apply
Have you applied for any grant funding to help you farm in a more environmentally friendly way?
How satisfied were you with the support that the previous government provided for rural business?
How confident are you that the new Labour government will do a better job than the previous administration?
Have you ever received a copy of The Rural Report?
How do you prefer to read it?
Do you like the content of the report or find it useful?
Do you have any suggestions about what we could do to improve the report or content we could include?
Do you have any feedback on the report e.g. length, time of year, design and layout
How do you usually keep up to date with the latest news, updates and legislation changes?
Which magazines, newsletters, podcasts or other channels do you engage with regularly?
Current Progress,
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